View of Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

Science & Technology Development Journal: Economics- Law & Management

An official journal of University of Economics and Law, Viet Nam National University Ho Chi Minh City, Viet Nam

Return to Article Details Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry Download Download PDF