@article{Truong_Le_2017, title={The effects of consumer ethnocentrism on Vietnamese brand credibility and perceived value - A Study of Vietnamese branded smartphone}, volume={1}, url={http://stdjelm.scienceandtechnology.com.vn/index.php/stdjelm/article/view/434}, DOI={https://doi.org/10.32508/stdjelm.v1iQ1.434}, number={Q1}, journal={Science & Technology Development Journal: Economics- Law & Management}, author={Truong, Ngoc and Le, Hau}, year={2017}, month={Jun.}, pages={68-82}