@article{Le Thai Hoa_2020, title={The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam}, volume={3}, url={http://stdjelm.scienceandtechnology.com.vn/index.php/stdjelm/article/view/574}, DOI={https://doi.org/10.32508/stdjelm.v3i4.574}, number={4}, journal={Science & Technology Development Journal: Economics- Law & Management}, author={Le Thai Hoa, Nguyen}, year={2020}, month={Jan.}, pages={328-342}