TY - JOUR AU - Doan Dang AU - Tuan Nguyen PY - 2017/10/31 Y2 - 2024/03/28 TI - Intention to use Mobile-commerce services: An extension based on Technology Acceptance Model (TAM) JF - Science & Technology Development Journal: Economics- Law & Management JA - STDJELM VL - 1 IS - Q4 SE - Research article DO - https://doi.org/10.32508/stdjelm.v1iQ4.472 UR - http://stdjelm.scienceandtechnology.com.vn/index.php/stdjelm/article/view/472 AB - Electronic Commerce (E-Commerce) with outstanding advantages has been changing the traditional shopping way of customers all over the world. Recently, Mobile Electronic Commerce (M - Commerce) trend with the flexibility and integration of M-Commerce based on mobile applications are opening up a further outlook in the field of online shopping. However, there are still some new barriers to persuading customers to participate in the use of M-Commerce services. The objective of this study is to propose a model that can verify the factors that influence the intent to use the M-Commerce service in the context of individual customers in Vietnam. Based on the Technology Acceptance Model combined with the expansion of three additional components (1) Perceived enjoyment - PE, (2) Perceived security - PS, vĂ  (3) Concern for social media information privacy - CFSMIP. Consequently, six elements and eight hypotheses were proposed in the model of intent to use the mobile commerce services of individual customers. ER -