Phuong, Nguyen Doan Viet, and Vo Thi Ngoc Thuy. 2020. “The Impact of Cognitive and Affective Factors on the Viewer’s Preference for Television Programs”. Science & Technology Development Journal: Economics- Law & Management 3 (4), 462-79. https://doi.org/https://doi.org/10.32508/stdjelm.v3i4.588.