Phung, Thanh, and Giang Huynh. “Impact of Corporate Social Responsibility on Brand Equity With the Mediating Role of Customer Trust and Customer Participation - a Case Study in the Vietnamese Hotel Industry”. VNUHCM Journal of Economics - Law and Management 6, no. 3 (October 15, 2022): 3327-3344. Accessed October 9, 2025. http://stdjelm.scienceandtechnology.com.vn/index.php/stdjelm/article/view/1057.