Le, Xuan, and Giang Le. “Employing Netnography Approach to Describe Brand Image from Customers’ Perspectives - The Case of Coolmate”. Science & Technology Development Journal: Economics- Law & Management 8, no. 4 (December 31, 2024): 5694-5705. Accessed April 19, 2025. http://stdjelm.scienceandtechnology.com.vn/index.php/stdjelm/article/view/1451.