Science & Technology Development Journal - Economics - Law and Management

The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

2020-01-15T22:03:28+00:00

Nowadays, one of the most common trends in retail industry research is the attribution of human characteristics or traits to retail brands. The term “retail brand personality or retailer personality” was born with various definitions and measurement scales from different cultures. Therefore, this paper aims are (i) to develop retail brand personality measurement scale tailor-made for general supermarkets, the most popular retail format in Vietnam, (ii) to measure the impact of retail brand personality dimensions on shoppers’ loyalty, and (iii) to investigate the moderating effects of personal cultural orientations on these relationships. The scale was developed through two stages: Item generation and item purification with the collected data on quota sampling of 403 shopping-goers, and then analyzed by SEM and MSEM method (Moderated structural equation modeling).The results indicated that retail brand personality consisted of four dimensions: Reliability, Sophistication, Modern, and Family-oriented, significantly found to impact on shoppers’ loyalty, in which Sophistication and Reliability were the strongest. More interestingly, the moderating role of personal cultural orientations in these regards was greatly identified. Particularly, shoppers with high independence culture highly appreciated the relationship between Sophistication and Modern dimensions and shoppers’ loyalty whereas shoppers with high Interdependence culture only supported for the impact of Reliability on loyalty. However, both personal culture orientations were found not be significantly related directly to the loyalty. The findings may help retailers and marketers come up with more effective marketing solutions in terms of enhancing symbolic values for their retail brands and adjust their integrated marketing and communication activities accordingly. This paper has a significant contribution of exploring the moderating role of personal cultural orientations on the relationship between retail brand personality and shoppers’ loyalty by the new analysis methodology - MSEM.

The impact of credits to the private sector and FDI on the economic growth in ASEAN

2020-01-15T22:28:06+00:00

The paper examines the impact of credits to private sector and foreign direct investment (FDI) flows on the economic growth of ASEAN countries in the period 1995-2017. The paper also validates the capital spread of FDI inflows to economic growth through credits to private sector. Using fixed effect estimation method (FEM), random effect (REM) and generalized least square (GLS) for panel data, we found that FDI inflows are positvely correlated with the economic growth of the ASEAN countries. This once again confirms the role of FDI in promoting the economic growth as evidenced in previous studies. Meanwhile, credits to private sector exert a negative impact on the economic growth in these countries which is an interesting finding given that few studies yield a similar result. To assess the spillover effect of FDI to growth through credits to private sector, we augment our model with a variable that reflects the interaction between credits to private sector and FDI. This variable is negative and statistically significant, suggesting that FDI is yet to show its positive impact on growth through spreading capital to credits to privatte sector.

The impact of organizational culture on the employee intention to stay and the mediating role of remuneration

2020-01-17T23:24:36+00:00

This study investigates the mediating role of remuneration in the impact of organizational culture (i.e. clan, adhocracy, hierarchy and market) on the intention to stay of employees in the information technology (IT) sector. The research model in this paper is developed from previous studies on organizational culture and human resource management. A survey was conducted between May and July 2017 on employees of 25 IT companies in Vietnam, yielding 600 valid responses. On this sample we use confirmative factor analysis and structural model for quantitative analysis. The results indicate that adhocracy culture and market culture have a significant and direct impact on employees’ intention to stay. Meanwhile, remuneration plays a mediating role in these relationships. On the contrary, the relationships between clan culture and hierarchy culture with intention to stay are not statistically significant. These results offer theoretical and practical contributions to human resource managers and references for future research.

Emotional Interligence and performance of employees in Ho Chi Minh City

2020-01-18T00:27:21+00:00

This study aims to identify the elements of emotional intelligence and measure their impact on employee performance in Ho Chi Minh City (HCMC). The research uses qualitative and quantitative analysis methods. The qualitative method was conducted through a survey on ten human resources experts with at least five years of experience to test the suitability of the scale and the clarity of words and content. The quantitative method is to evaluate the scale and re-test hypotheses with a sample of 217 employees. The results show that emotional intelligence exerts a positive impact on the employee performance. Specifically, the standardized betas of self-management, self-awareness, social management and social awareness skills are 0.395, 0,318, 0,178, and 0,184, respectively. The self-awareness of employees in HCMC is not as high as the other three factors, suggesting that training and coaching activities to improve employee’s emotional intelligence are necessary to enhance their performance.

Factors affecting the intention to use online shopping apps in Ho Chi Minh City

2020-01-19T11:56:52+00:00

This study aims to identify factors affecting the intention to use online shopping apps of Vietnamese consumers. The results indicate the suitability of the theoretical model for market data. Some hypotheses in the model are also accepted. Based on theory of technology acceptance suggested in previous studies, the authors identified five out of eight tested factors that influence the intention to use online shopping apps. In particular, the results from multiple regression analysis on a dataset of 315 customers show that flexibility, habit, trust, hedonic motivation and perceived risk have a direct impact on the intention to use online shopping apps. This study is expected to provide e-commerce companies an overview of the customers who use mobile apps for online shopping and thereby allowing them to develop and improve their apps as well as design strategic plans.

The impact of economic value added (EVA) and return on assets on created shareholder value of Vietnamese firms

2020-01-20T21:54:26+00:00

The financial performance of an enterprise affects the valuation of assets to its shareholders. Maximizing the value of assets for shareholders is an important goal of corporate financial management, so shareholders always expect share value increases to achieve optimal investment efficiency. The objective of the study is to analyze the impact of Economic Value Added (EVA) and Return on Assets (ROA) on Created Shareholders Value (CSV) in Vietnamese listed companies during 2011-2016. Whether EVA measure better than the traditional performance measure like ROA on CSV? The CSV indicator is measured by two models: the Fernandez model (2001) and the Market Value Added (MVA) model. The regression methods were being used are the OLS regression model and the Robust regression model. The research results show that EVA has a positive impact on CSV in most years in the period of 2011-2016. In addition, EVA is more effective than ROA in explaining the changes in CSV in most years during the research period, showing the outstanding advantage of EVA in evaluating CSV over ROA. This study encourages companies to use a combination of different measurement methods to valuate shareholder assets and financial performance.

The communist party’s viewpoints of marine economic development in innovation period

2020-01-16T23:52:50+00:00

Marine economy include economic activities taking place on the sea and is directly related to the exploitation of the sea in the coastal strip of land. Vietnam is a maritime country with strategic position advantages for both the region and the world. Therefore, the marine economy has become a part of the national economy and significantly contributed to the national economic development strategy. During the revolutionary leadership process, the Communist Party of Vietnam has been aware of the important role of the marine economy in the overall economy, sovereignty protection, especially during the comprehensive reform period of the country. In order to provide an systematic review of the developing process of the thinking and reasoning of the Party on the marine economic development during the reform period, this article analyzes the Party's view on marine economic development through the congresses from 1986 up to now. On that basis, the article also mentions the Party's viewpoint on some solutions for a sustainable development of the Vietnam’s marine economy during the period of accelerating industrialization, modernization and international integration such as communicating, raising social awareness, constantly improving institutions and policies, planning, and promoting the development of science, technology and marine human resources so as to create a breakthrough for sustainable development of the marine economy.

The Vietnamese Economy in the Industrial Revolution 4.0

2020-01-16T23:54:49+00:00

Mankind has undergone three scientific and technical revolutions and is now embarking on the fourth (also known as the Industrial Revolution 4.0). Globalization forces companies to review and innovate their production processes in the direction of the Industrial Revolution 4.0 – the integration of tools such as artificial intelligence, big data, cloud computing, etc. which are connected globally through digital data transmission. In spite of being in the new revolution, Vietnam is yet to utilize the achievements of the second and especially the third revolution. At the same time, it is expected that Vietnam is among the hardest hit countries due to its unreadiness in all aspects. This paper aims to (1) provide an overview of the Industrial Revolution 4.0, (ii) evaluate the influence of the revolution on Vietnam, and (iii) analyze opportunities and challenges for Vietnam's economy. A number of recommendations to develop Vietnam's economy in the near future is also provided, including: (1) Changing education and training strategies to be in line with the Industrial Revolution 4.0, especially the undergraduate education; (2) Having appropriate science and technology development strategy to increase labor productivity and build a foundation for advanced science and technology; and (3) strengthening the role of the State.