VNUHCM Journal of Economics, Business and Law

Factors impact on purchasing behavior of protective and marine coatings in Viet Nam market

Bang Viet Nguyen — 2023-03-05

Vietnam's economy is developing rapidly, it leads to the strong development of industries, including the marine and manufacturing industry. This has caused an explosion of demand for the protective coatings industry, especially the industrial and marine coatings. However, in Vietnam, although there have been many studies on the purchasing behavior of customers in the decorative paint segment, there have not been many studies on the buying behavior of industrial and marine paints. Therefore, this quantitative study aims to clarify the factors affecting the purchasing behavior of customers in the industrial and marine coatings sectors. Data is gathered from a survey with the participation of 300 customers who have been using industrial and marine paint products. The analysis results show that there are four factors that affect the purchasing behavior of customers, which are product quality, discount promotion, selling price and availability. In which, product quality is the factor that has the strongest impact on the purchasing behavior of customers in this field, followed by discount promotion, availability and selling price. While brand image factor has no effect on customers’ purchasing behavior. From the research results, a number of implications are proposed to suppliers of industrial and marine paint companies make appropriate strategic adjustment.

Knowledge sharing, intellectual capital and employee innovative behavior: A study of information technology industry in Ho Chi Minh City

Đoàn Bảo Sơn — 2023-03-05

Innovation is the goal for the success and sustainable development of any enterprise in the knowledge economy. Employee innovative behavior (EIB) is an outward expression of the inner creativity of employees; it is a method used to develop creative products and a process through which employees generate and implement new ideas to improve performance or solve work-related problems. Adapted from resource-based theory, this study aims to develop a model for the relationship between knowledge sharing, intellectual capital (including 3 dimensions: human capital, structural capital and relational capital) and employee innovative behavior (EIB) in the information technology (IT) industry. Surveys were carried out by structured questionnaires to collect data using convenience sampling and yielded 385 responses from employees working at IT industry enterprises in Ho Chi Minh City. The research hypotheses were validated using structural equation modeling (SEM) approach. The results show that knowledge sharing positively impacts human capital, structural capital and relational capital. At the same time, the three dimensions of intellectual capital have significant encouragement on IT employee innovative behavior. Based on these results, the paper provided some implications for businesses in managing knowledge sharing and intellectual capital policies to enhance employee innovative behavior.

The role of key factors for sustainable tourism development: A case study of Vinh Cuu district, Dong Nai province

Nguyen Hai Quang — 2023-03-05

Sustainable tourism development is an issue of great concern to society. This study is conducted to determine the importance of key factors for sustainable tourism development. The data is collected from a survey of 157 organizations and individuals providing tourism services in Vinh Cuu district, Dong Nai province. The results of the scale evaluation and hypothesis testing by the structural equation modeling (SEM) have confirmed four basic components of tourism infrastructure: 1) basic infrastructure; 2) accommodation and food establishments; 3) facilities for sightseeing, recreation, entertainment and shopping; 4) support services. Tourism infrastructure, the participation of local communities and environmental protection in tourism activities are key factors that positively affect sustainable tourism development. Furthermore, the industrial revolution 4.0 is considered to have a positive influence on the impact of tourism infrastructure on sustainable tourism development. In which, tourism marketing, tourism service business and tourism human resource training are aspects that this study examines the influence of the industrial revolution 4.0 on tourism activities. From these results, policy implications are suggested for sustainable tourism development for Vinh Cuu district and localities with similar conditions.

Effects of money policy on bank credit: Experimental evidence in Vietnam

Hằng Thị Thuý Lê — 2023-03-05

This study examined the effect of monetary policy on bank credit in Vietnam. Time series data are obtained at quarterly frequency for the period 2000-2021. The factors of interest rate, exchange rate, expanded money supply growth, and economic growth are used as a proxy for monetary policy affecting bank credit in the VECM regression model. The study concludes that monetary policy variables have a significant influence on bank credit in Vietnam and this influence shows no sign of fading away. The pass-through of monetary policy factors affecting the credit supply expansion policy of banks to the economy is recognized in both the short and long term. Interest rates on bank loans have an impact of over 4% on bank credit. The expansion rate of money supply growth has a positive and significant impact on bank credit to the extent of more than 20%. Exchange rates have an impact of more than 9% on bank credit. Economic growth affects more than 8% of bank credit. Monetary policy of the Central Bank affects the supply of credit to the economy of banks. The Central Bank of Vietnam is recommended that the variables of monetary policy be managed properly and that the goals be set towards increasing bank credit for the economy.

Instructor capacity, facilities and management promote learning motivation and student learning outcomes: An empirical study at Nha Trang University

Pham Thanh Thai — 2023-03-08

Based on Biggs' 3P model of teaching and learning, this study was carried out using a mixed method to explore the direct and indirect effects (through learning motivation) of factors of faculty capacity, facilities, and management on student learning outcomes. A sample of 367 convenience sampling observations is processed under the partial least squares structural equation model (PLS_SEM) in the study. The results show that the capacity of lecturers has both a direct and indirect impact on student learning outcomes. Specifically, the lecturers’ capacity is the strongest factor that impacts student learning outcomes, followed by students’ motivation. Facilities and management factors do not directly impact student learning outcomes but have an indirect impact (through learning motivation) on student learning outcomes. The results of the importance-performance map analysis (IPMA), show the importance-performance of the factors affecting the learning results in order from strong to weak, respectively: (i) Instructor Capacity – NLGV (0.748; 73.819); (ii) Learning Motivation – DCHT (0.290; 63.252); (iii) Facilities – CSVC (0.06; 70.331); and finally (iv) Management – QL (0.050; 57.284). This study also provides some practical management implications to help university, lecturers, and students improve the quality of training.