CHAU, H.; TRUC MY, N.; TUYET, T.; TUAN, N. The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam. Science & Technology Development Journal: Economics- Law & Management, v. 7, n. 4, p. 4794-4813, 31 dez. 2023.