H. Chau, N. Truc My, T. Tuyet, and N. Tuan, “The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam”, Science & Technology Development Journal: Economics- Law & Management, vol. 7, no. 4, pp. 4794-4813, Dec. 2023.