Tuan Thanh, P., L. Hac, and T. Dat. “The Impact of Corporate Social Responsibility on Brand Equity: A Study in the Hotel Service Industry in Ho Chi Minh City: Theoretical Basis and Proposed Research Model”. VNUHCM Journal of Economics - Law and Management, Vol. 8, no. 3, Sept. 2024, pp. 5444-52, doi:https://doi.org/10.32508/stdjelm.v8i3.1395.