1.
Le Thai Hoa N. The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam. Science & Technology Development Journal: Economics- Law & Management [Internet]. 8Jan.2020 [cited 24Nov.2024];3(4):328-42. Available from: https://stdjelm.scienceandtechnology.com.vn/index.php/stdjelm/article/view/574