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Abstract
Da Nang city is considered a city worth living and worth visiting for the past few years, however, not all domestic tourists have ever visited Da Nang. The purpose of this study was to analyze: the effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on the intention to visit Da Nang city, by interviewing 280 domestic tourists in HoChiMinh city who had never visited Da Nang city. This study uses Structural Equation Model (SEM) analysis as a data analysis tool with SmartPLS 3.0. The results showed that: (1) Electronic Word of Mouth had a significant effect on Destination Image, (2) Electronic Word of Mouth had a significant effect on Destination Trust, (3) Destination Social Responsibility had a significant effect on Destination Image, (4) Destination Social Responsibility had a significant effect on significant effect on Destination Trust, (5) Destination Image has a significant effect on Destination Trust, (6) Destination Image has a significant effect on Intention to Visit, (7) Destination Trust has a significant effect on Intention to Visit. Hence, the author raised some suggestions for tourism bereaus in Da Nang city to consider in order to solicit more citizens from Ho Chi Minh city visit Da Nang city.
Issue: Vol 6 No 4 (2022): Vol 6 (4): Under publishing
Page No.: In press
Published: Jan 20, 2023
Section: Research article
DOI: https://doi.org/10.32508/stdjelm.v6i4.1059
Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Uncorrection proof = 7 times
Total = 7 times
