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Abstract

This study aims to examine factors affecting decision to choose a bank for saving deposits by personal clients in Hue. In the first place, a qualitative method is used to build up the theoretical model which is subsequently tested on data from a survey on 267 personal clients in Hue. The findings show that there are six factors affecting the selection decision, in which Brand Prestige is the most powerful factor, followed by Financial Benefits, Influencers, Promotion, Staff, and Facilities.



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Article Details

Issue: Vol 1 No Q3 (2017)
Page No.: 96-104
Published: Dec 31, 2017
Section: Research article
DOI: https://doi.org/10.32508/stdjelm.v1iQ3.453

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Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Hoang, T. (2017). Factors affecting decision to choose a bank for saving deposits by personal clients in Hue. Science & Technology Development Journal: Economics- Law & Management, 1(Q3), 96-104. https://doi.org/https://doi.org/10.32508/stdjelm.v1iQ3.453

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