Service quality and social influence on e–payment adoption

Abstract

E–payment is an important component of e–commerce, it helps improving service quality and increasing user satisfaction of the e–commerce in the digital era. This study proposes and tests a model of e–payment adoption. Data is collected from e–commerce customers who have used or intend to use e–payment systems in Ho Chi Minh city. A survey study with the SEM analysis of 200 participants, six out of nine hypotheses are supported. Research results demonstrate that there are linear relationships between service quality, social influence, easy to use, and e–payment adoption. The research model illuminates roughly 51% of the e–payment adoption.