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The development of social media has dramatically changed the intention to use of the consumer in e-commerce. Based on social network theory, trust transfer theory, and task–technology fit theory, this study proposed and validated a model of intention to use social commerce. Total 230 samples of data which are collected from respondents who have used or intend to use social commerce in Vietnam. The results of structural equation modeling illustrated that three second–order components from six first–order elements in pairs, such as website quality (ease of navigation and quality of service), trust (trust towards members and trust towards community), and social support (information support and community commitment) have structural relationships with intention to use social commerce. The research model explains roughly 83% the intention to use social commerce in Vietnam.

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Article Details

Issue: Vol 1 No Q4 (2017)
Page No.: 5-12
Published: Oct 31, 2017
Section: Research article

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Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Nguyen, T., & Nguyen, T. (2017). Intention to use social commerce: A study in Vietnam. Science & Technology Development Journal - Economics - Law and Management, 1(Q4), 5-12.

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