Open Access


Download data is not yet available.


This research empirically investigates the impacts of three components of organizational culture (Decisiveness, Team orientation, Attention to detail) on service frontliners’ behaviors, represented by organizational commitment and customeroriented behavior (COB) in the airport services in Vietnam. It also estimates the effect of organizational commitment on COB of frontliners. Based on the data collected from 310 frontliners working in several airports, the analyses reveal that two dimensions of organizational culture, “Attention on details” and “Team orientation”, have direct positive influence on COB while all three components have positive influence on the employee’sorganizational commitment which then leads to COB. Theoretical and managerial implications have been discussed accordingly.

Author's Affiliation
Article Details

Issue: Vol 1 No Q4 (2017)
Page No.: 95-103
Published: Oct 31, 2017
Section: Research article

 Copyright Info

Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Nguyen, D., Le, H., Tran, T., & Nguyen, T. (2017). The effect of some organizational culture components on frontliner’s commitment and customer-oriented behavior - a study of airport services in Vietnam. Science & Technology Development Journal: Economics- Law & Management, 1(Q4), 95-103.

 Cited by

Article level Metrics by Paperbuzz/Impactstory
Article level Metrics by Altmetrics

 Article Statistics
HTML = 1423 times
Download PDF   = 718 times
Total   = 718 times