Unregistered trademarks also need legal protection: An approach from the U.S. law

Abstract

Trademarks is the fruit of creativity, utmost important property of enterprises. The protection of trademarks with legal provisions not only secures their rights and legitimate interests, but makes it easier for consumers to find desired goods. Although there are a number of legal documents that protect intellectual properties in general and trademarks in particular, there still exist many limitations and drawbacks, especially in terms of legal procedures, solving experience and remedies, compensations that are not sufficient for deterrence. By comparing with the U.S. law, the paper aims to provide an objective analysis on drawbacks of Vietn m’s intelle tu l property (IP) prote tion l w thereby offering suggestions to improve the current legal framework of IP protection in general and trademark protection in particular.