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Abstract

This research aims to identify the factors affecting the success of small and medium enterprises (SMEs) in Ho Chi Minh city. It helps to reduce the risk of failure and increase the chances of success for the business. The study examined seven factors affecting the success of SMEs in Ho Chi Minh city. These factors include: technology resources, management skills, products and services, marketing strategies, ways of business and collaboration, financial resources, and the external environment. The theoretical framework has been drawn up and the questionnaire has been designed based on the selected elements. Seven hypotheses have been developed to identify the factors that influence the business success of small and medium enterprises in Ho Chi Minh city. All hypotheses have been successfully tested and accepted with MINITAB software. The results of the regression analysis show that technological resources, management skills, products and services, marketing strategies, ways of business and cooperation, financial resources and external environment exist have significant positive impacts on the success of SMEs in Ho Chi Minh city.


 



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Article Details

Issue: Vol 2 No 4 (2018)
Page No.: 46-53
Published: Mar 29, 2019
Section: Research article
DOI: https://doi.org/10.32508/stdjelm.v2i4.529

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Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Van Thich, N. (2019). Factors affecting the success in business of small and medium enterprises in Ho Chi Minh City. Science & Technology Development Journal: Economics- Law & Management, 2(4), 46-53. https://doi.org/https://doi.org/10.32508/stdjelm.v2i4.529

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