Proposing simulated electronic markets for training and research on e-commerce

Abstract

The studies by Davis B, Summers M (2015), and E. Dale (1969) showed that learners can remember 20% of what they listen, 30% of what they see and as high as 90% of what they simulate. While training institutions have not had conditions to coordinate with enterprises to train together with practice, simulation system or virtual reality can create the second perfect scenario for learners to interact with different people in and out of that environment. Based on Davis B, Summers M (2015), E. Dale (1969), experience in using a variety of learning and teaching methods in e-commerce major and working with enterprises, the authors propose the establishment of simulated electronic markets for effectively deploying the “learning by doing” method as well as for the research and application of e-commerce models and solutions via simulation systems. The results, discussions and proposal for simulated electronic markets are summarized in this paper.