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Abstract

Electronic Commerce (E-Commerce) with outstanding advantages has been changing the traditional shopping way of customers all over the world. Recently, Mobile Electronic Commerce (M - Commerce) trend with the flexibility and integration of M-Commerce based on mobile applications are opening up a further outlook in the field of online shopping. However, there are still some new barriers to persuading customers to participate in the use of M-Commerce services. The objective of this study is to propose a model that can verify the factors that influence the intent to use the M-Commerce service in the context of individual customers in Vietnam. Based on the Technology Acceptance Model combined with the expansion of three additional components (1) Perceived enjoyment - PE, (2) Perceived security - PS, và (3) Concern for social media information privacy - CFSMIP. Consequently, six elements and eight hypotheses were proposed in the model of intent to use the mobile commerce services of individual customers.



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Article Details

Issue: Vol 1 No Q4 (2017)
Page No.: 25-33
Published: Oct 31, 2017
Section: Research article
DOI: https://doi.org/10.32508/stdjelm.v1iQ4.472

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Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Dang, D., & Nguyen, T. (2017). Intention to use Mobile-commerce services: An extension based on Technology Acceptance Model (TAM). VNUHCM Journal of Economics, Business and Law, 1(Q4), 25-33. https://doi.org/https://doi.org/10.32508/stdjelm.v1iQ4.472

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