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VNUHCM Journal of

Economics - Law and Management

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN 2588-1051

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VNUHCM Journal of Economics - Law and Management
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  3. Vol 3 No 4 (2019) /
  4. Research article

 Research article
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The impact of cognitive and affective factors on the viewer’s preference for television programs

  •  Nguyen Doan Viet Phuong  
    •  
  •  Vo Thi Ngoc Thuy
    •  







 Article Details
Issue: Vol 3 No 4 (2019)
Page No.: 462-479
Published: Feb 9, 2020
Section: Research article
DOI: https://doi.org/10.32508/stdjelm.v3i4.588
 Table of Contents

ISSN: 2588-1051

DOI Prefix: 10.32508

Indexed: Google Scholar

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