Research article

Virtual influencers increase Gen Z brand engagement
Le Thi Hong Minh, Le Thi Hong Anh, Phan Thi Hanh Nguyen, Pham Thi Huyen Trang, Nguyen Huynh Diem Phuong, Doan Ly Phuong Vy
5155-5167
HTML  : 58 | PDF  : 21 | XML  : 0 |
• HTML
• PDF
• XML
Factors affecting the purchase intention of Vietnamese brand organic cosmetics in Can Tho City
Nguyễn Thị Yên Chi, Nguyễn Thị Ngọc Anh, Huỳnh Cảnh Thanh Thanh, Huỳnh Thanh Nhã
5168-5180
HTML  : 85 | PDF  : 6 | XML  : 0 |
• HTML
• PDF
• XML
Practical experience from USA, Europe and Qatar in building a learning environment to support start-ups and its applicability to Vietnam
Bình Thanh Phùng, Uyen Hong Nguyen, Chính Đức Phạm
5181-5191
HTML  : 20 | PDF  : 9 | XML  : 0 |
• HTML
• PDF
• XML

Formative measurement structure of consumer animosity: The case of Vietnamese consumers towards Chinese products
Vu Hung Dang, Long Thành Nguyễn, Thiên Hương Thị Lê
5192-5204
HTML  : 31 | PDF  : 11 | XML  : 0 |
• HTML
• PDF
• XML
The effect of management factors on financial information transparency of listed real estate companies in Viet Nam
Na Lê, Quyên Lệ Nguyễn, Nương Minh Trần Thị, Vắng Quang Đàng
5205-5219
HTML  : 39 | PDF  : 10 | XML  : 0 |
• HTML
• PDF
• XML
Perceived inflation in the Vietnamese economy: New points in methodology and applications
Thanh Xuân Thị Phạm, Cành Thị Nguyễn, Tín Hữu Hồ
5220-5228
HTML  : 37 | PDF  : 12 | XML  : 0 |
• HTML
• PDF
• XML
Impulse buying behavior in livestream on Tiktok platform: Role of streamer attractiveness, social presence and sales promotion
Bang Viet Nguyen, Huong Quynh Hoang, Linh Nu Tai Truong, Ngan Thi Bich Nguyen
5229-5242
HTML  : 132 | PDF  : 45 | XML  : 0 |
• HTML
• PDF
• XML
Personalized learning paths recommendation system with collaborative filtering and content-based approaches
Phong Duong Thanh Tran, Khang Bao Vu, Minh Nhat Doan, Quynh Truc Dang, Quang Viet Dang, Thanh Trung Ho
5243-5253
HTML  : 78 | PDF  : 15 | XML  : 0 |
• HTML
• PDF
• XML
Professional coping among tax officials: Focus on co-workers support, working engagement, job satisfaction
Tuyên Quang Trần, Bằng Thế Hồ, Mai Phương Nguyễn, Huyền Thị Ngọc Vũ, Huyền Lâm Thanh Nguyễn, Hân Nữ Ngọc Tôn, Ý Ngọc Phạm, Trang Minh Trần Phạm
5254-5266
HTML  : 17 | PDF  : 8 | XML  : 0 |
• HTML
• PDF
• XML