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Science & Technology Development Journal: Economics- Law & Management

An official journal of University of Economics and Law, Viet Nam National University Ho Chi Minh City, Viet Nam

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  1. Home /
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  3. Vol 8 No 2 (2024) /
  4. Research article

 Research article
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Impulse buying behavior in livestream on Tiktok platform: Role of streamer attractiveness, social presence and sales promotion

  •  Bang Viet Nguyen
    •  
  •  Huong Quynh Hoang
    •  
  •  Linh Nu Tai Truong
    •  
  •  Ngan Thi Bich Nguyen  
    •  







 Article Details
Issue: Vol 8 No 2 (2024)
Page No.: 5229-5242
Published: Jun 30, 2024
Section: Research article
DOI: https://doi.org/10.32508/stdjelm.v8i2.1363
 Table of Contents

ISSN: 2588-1051

DOI Prefix: 10.32508

Indexed: Google Scholar

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Science & Technology Development Journal - Economics - Law and Management (STDJELM) (ISSN 2588-1051) is published by Viet Nam National University Ho Chi Minh City, Viet Nam

Science & Technology Development Journal - Economics - Law and Management (STDJELM) (ISSN 2588-1051) is an official journal of the University of Economics and Law

 

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