Research article

Virtual influencers increase Gen Z brand engagement
Le Thi Hong Minh, Le Thi Hong Anh, Phan Thi Hanh Nguyen, Pham Thi Huyen Trang, Nguyen Huynh Diem Phuong, Doan Ly Phuong Vy
5155-5167
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Factors affecting the purchase intention of Vietnamese brand organic cosmetics in Can Tho City
Nguyễn Thị Yên Chi, Nguyễn Thị Ngọc Anh, Huỳnh Cảnh Thanh Thanh, Huỳnh Thanh Nhã
5168-5180
HTML  : 746 | PDF  : 143 | XML  : 0 |
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Practical experience from USA, Europe and Qatar in building a learning environment to support start-ups and its applicability to Vietnam
Bình Thanh Phùng, Uyen Hong Nguyen, Chính Đức Phạm
5181-5191
HTML  : 188 | PDF  : 70 | XML  : 0 |
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Formative measurement structure of consumer animosity: The case of Vietnamese consumers towards Chinese products
Vu Hung Dang, Long Thành Nguyễn, Thiên Hương Thị Lê
5192-5204
HTML  : 218 | PDF  : 81 | XML  : 0 |
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The effect of management factors on financial information transparency of listed real estate companies in Viet Nam
Na Lê, Quyên Lệ Nguyễn, Nương Minh Trần Thị, Vắng Quang Đàng
5205-5219
HTML  : 244 | PDF  : 102 | XML  : 0 |
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Perceived inflation in the Vietnamese economy: New points in methodology and applications
Thanh Xuân Thị Phạm, Cành Thị Nguyễn, Tín Hữu Hồ
5220-5228
HTML  : 284 | PDF  : 81 | XML  : 0 |
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Impulse buying behavior in livestream on Tiktok platform: Role of streamer attractiveness, social presence and sales promotion
Bang Viet Nguyen, Huong Quynh Hoang, Linh Nu Tai Truong, Ngan Thi Bich Nguyen
5229-5242
HTML  : 1442 | PDF  : 551 | XML  : 0 |
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Personalized learning paths recommendation system with collaborative filtering and content-based approaches
Phong Duong Thanh Tran, Khang Bao Vu, Minh Nhat Doan, Quynh Truc Dang, Quang Viet Dang, Thanh Trung Ho
5243-5253
HTML  : 559 | PDF  : 118 | XML  : 0 |
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Professional coping among tax officials: Focus on co-workers support, working engagement, job satisfaction
Tuyên Quang Trần, Bằng Thế Hồ, Mai Phương Nguyễn, Huyền Thị Ngọc Vũ, Huyền Lâm Thanh Nguyễn, Hân Nữ Ngọc Tôn, Ý Ngọc Phạm, Trang Minh Trần Phạm
5254-5266
HTML  : 253 | PDF  : 100 | XML  : 0 |
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