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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application
Hoa Thai Nguyen Le, Huan Quang Dao
3600-3611
2023-01-31
HTML  : 1539 | PDF  : 382 | XML  : 0 |
The impact of social media marketing on customer loyalty using telecommunications services in Vietnam
Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy
2516-2529
2022-05-21
HTML  : 3423 | PDF  : 965 | XML  : 0 |
Choice factors when Vietnamese students select universities: An exploratory study from a customer perspective
Tri Le, Nhi Le, Tan Nguyen, Khoa Tran
2059-2072
2021-11-03
HTML  : 2115 | PDF  : 850 | XML  : 0 |